Embedded Files
Scope: As a part of my PR experience with Apple, I was the lead writer on a Newroom post tied both to the celebration of Global Accessibility Awareness Day and the release of new software features for cognitive, vision, hearing, and mobility accessibility. I connected with the mother of a nonspeaking boy who uses augmentative and alternative communication (AAC) and a developer who delivers this technology via the App Store.
Apple published the piece on its Newsroom.
Scope: I wrote the Newsroom post announcing the winners of the 2023 Apple Design Awards. This involved drafting the article, fact checking, and organizing the post in the most logical and steamlined way possible.Â
Apple published the piece on its Newsroom.
Scope: I had the privilege of highlighting the stories of women app and game developers. I led interviews with four developers, and worked with the Apple Newsroom team on the final article.
Apple published the piece on its Newsroom.
Additional contributions
Led broadcast and podcast coverage reporting during Apple's largest marketing event of the year, the Worldwide Developers Conference, resulting in seven accurate and clear reports for the executive team
Built media, influencer, and content creator lists for one virtual showcase and two in-person experiences; contributed to, edited, and formatted three briefing books for internal use
Monitored, documented, and shared secured news coverage and social media activity related to events with internal stakeholders
Streamlined an internal process around a public-facing initiative and created written and visual instructions
Drafted a pitch around a key celebratory moment for an exclusive, mainstream consumer magazine feature
Analyzed and compiled daily news for distribution to 750 internal stakeholders and executives
Wrote and delivered pitches to media around company announcements
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